Loren Stocker is Managing Partner of Vanity International, an identity design firm that creates brands with complementary domain addressing and vanity phone numbers; like the old Roman Strategy except, “All Roads Lead to You.” Since 1993, Vanity has developed compelling brands and response strategies for Fortune 500 companies, large consumer businesses, and even several major telephone companies.
Loren controls a portfolio of 4,000 domains and is an ardent believer in domain trading – with a purpose. Akin to collecting property groups in the game of Monopoly, domain trading is all about creating synergy within a domain space. Yet, if there is truth in the eastern adage, “Find a job you love, and you’ll never work a day in your life,” then to goal here is to trade up to a portfolio focused on business you love.
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